Bon Jovi – new video, new tour, new album

Bon Jovi fans can be happy now as it seems that 2013 will be again the year of the band. On one hand they're celebrating their 30th anniversary with the releaze of a new album and on the other hand they gonna be touring all over the world during the upcoming months – proving that they're still alive and not just living out of the good old days.

The order in the title is not a mistake. The procedure was changed by them this time: the new song called Because We Can and the video were releazed during January, the tour will kick off in Connecticut in February while the album releaze is only set to 26th March.

The band came through to Europe at the end of January to promote the new song, the tour and also the album. First they arrived to London, where they played a promo show organized by BBC Radio 2. Fortunately, the show was aired on the radio website in live. Some of the new tracks were unveiled during the concert which sounded awesome even after the first listening - the well-known Bon Jovi style but interpreted in a modern way.

http://www.youtube.com/watch?v=2btmcF_W3eI

It was also communicated on the press conference and in some interviews that a quite new technology called augmented reality was used for the premier of the new video and of some exclusiv stuff. With the download of the official Bon Jovi app, fans around the world were able to get a 1:30 minutes preview of the new video on 28th January. After launching the app, the camera of the handy has to be pointed at the screen of the computer on which the Because We Can logo is visible and then a spectacular animation starts on the screen of the handy. Here tapping on the marked places, the video can be watched. Since that time the whole video and a werkfilm are also available on the very same app and even the albumcover will be presented here for the first time to the users.

4 different videos were shot for the new single, with 4 separate stories in them. At this moment only the first one is out, we're all still waiting for the others.

http://www.youtube.com/watch?v=chXJFjrl-Q4

After the London show the band travelled straight to Stuttgart, where they played another promo concert only for a few hundred people. Here most of the fans already sang together the new songs with the members. This time the event could also be seen, not just heard on the website of the German radio, making happy with this lotta fans out there.

http://www.youtube.com/watch?v=O1qVbT0qhkU

The promo tour in January was finished in Milan, where they presented the new single in a TV show. The members, except Jon flew back to the States, while Jon made a little trip to Berlin in order to promote their concert in the summer.

For the Hungarian fans the most important news are that the band will return to Europe on 14th May – not that much time to wait til then. The bad news are that in spite of the rumors about a Budapest show, our country gonna be skipped again during this tour; however, most of us are already used to this situation. After 1993 we get quickly another hometown concert in 1996 and there's no option left since that time, only traveling. Fortunately, our neighbour country, Austria is always a fix place amongst their destinations. This year the band arrives to Vienna on 17th May. My opinion – as a hardcore fan according to some people – based on my experiences is that Vienna show is always one of the highlights in Europe. Most of the times it's more than 3 hours, the audience is great and here of course they're playing their mandatory hits but we, „hardcores”, can hear maybe the most rarities, which means we're standing with open mouth when they start to play them or screaming in eachothers ears: „I can't believe this!!” Here's a video which shows how great was the athmosphere in 2011.

http://www.youtube.com/watch?v=dj4bC_xgxw0

To wrap this article up, I really recommend that everyone who's a bit interested in the music of this not-so-young-anymore, but still a genius band and has a little time off on 17th May, should go and see them live in Vienna at the Krieau. Satisfaction's guaranteed. Tickets are still available throughout the internet on the official ticket sites.


H. Zsuzsi